Comments on: “6 Ways to Build a Brand Like a Community” | Wordswell Communiqué http://www.wordswell.com/blog/must-read/6-ways-to-build-a-brand-like-a-community-wordswell-communique/ Message Creation When Ideas Matter Fri, 02 Jul 2010 01:45:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Brody Bond http://www.wordswell.com/blog/must-read/6-ways-to-build-a-brand-like-a-community-wordswell-communique/comment-page-1/#comment-2183 Brody Bond Thu, 04 Jun 2009 18:30:25 +0000 http://www.wordswell.com/?p=1057#comment-2183 Tim- I think most people (including myself) aren't just afraid to make enemies, but even to HAVE enemies. Here's what Chris Guillebeau said in the original post: "Defined enemies create cohesion among group members. You need a villain, a bad guy. The bad guy can be a person, group, idea, or belief." Tim-

I think most people (including myself) aren’t just afraid to make enemies, but even to HAVE enemies.

Here’s what Chris Guillebeau said in the original post: “Defined enemies create cohesion among group members. You need a villain, a bad guy. The bad guy can be a person, group, idea, or belief.”

]]> By: Tim Dance http://www.wordswell.com/blog/must-read/6-ways-to-build-a-brand-like-a-community-wordswell-communique/comment-page-1/#comment-2182 Tim Dance Wed, 03 Jun 2009 16:46:05 +0000 http://www.wordswell.com/?p=1057#comment-2182 Very insightful. I need to be unafraid to make some enemies! Very insightful. I need to be unafraid to make some enemies!

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