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	<title>wordswell // creative consulting agency in baltimore, maryland &#124; brand development &#124; strategic communication &#124; social media &#187; strategy</title>
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	<link>http://www.wordswell.com</link>
	<description>Message Creation When Ideas Matter</description>
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		<title>words like fire</title>
		<link>http://www.wordswell.com/portfolio/strategy/words-like-fire/</link>
		<comments>http://www.wordswell.com/portfolio/strategy/words-like-fire/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 22:00:04 +0000</pubDate>
		<dc:creator>brody</dc:creator>
				<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Let&#8217;s be very clear: your brand is not just a consistent use of the same logo and colors. Your brand is everything that comes into your customer&#8217;s/member&#8217;s/supporter&#8217;s heart when they hear your name. There are places you spend your money and your time that you are fanatical about &#8211; and isn&#8217;t that a delight?
Are people [...]]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s be very clear: your brand is not just a consistent use of the same logo and colors. Your brand is everything that comes into your customer&#8217;s/member&#8217;s/supporter&#8217;s heart when they hear your name. There are places you spend your money and your time that you are fanatical about &#8211; and isn&#8217;t that a delight?</p>
<p>Are people delighted to spend their money and time with <em>you</em>?</p>
<p>It&#8217;s time to get strategic. It&#8217;s time to employ imagination and humility like never before. It&#8217;s time to say the right thing &#8211; over and over again. And, of course, it&#8217;s time to say it well.</p>
<p>It&#8217;s time.</p>
<p>Let&#8217;s grab your idea off the shelf. Let&#8217;s put it to words.</p>
<p>Wordswell&#8217;s strategy is to translate your idea into fireworks or embers. Either way, let’s start a fire.</p>
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