This was a letter I sent out to recipients of the Wordswell Communiqué Thursday morning:

Hello Friends,

We think it is critical that you know that at 12:01 AM EDT, Facebook will be offering personalized URLs for individual user accounts and all the brand pages you administer. For instance, there is no “facebook.com/yourname” currently, but that URL will be available on Saturday morning to the first claim.

These URLs are permanent and irrevocable, according to Facebook. Unlike web domains (www.yourcompany.com), this internet “real estate” cannot change ownership.

It is essential to protect your brand, name, or identity ASAP, lest it be claimed by someone else first.

Facebook is nearing 250 million users and is the third most visited site on the internet. Recent changes to Facebook have made it a place of huge opportunity for brands to interact with customers – for free.

As part of our brand development process, Wordswell helps organizations create social media strategy and guidelines.

If you would like help preparing for the Saturday land rush please call us this week. Additionally, please share this important information with your friends, especially business owners and organization leaders.

We’ll offer more insight on the Wordswell Blog this week. In the meantime, please call us to discuss your options. My cell phone number is 443-804-0108.

Make the most of every opportunity,
Brody

For further reading:
LA Times
Inside Facebook
TechCrunch
Mashable

Tags: facebook, social media