Comments on: Republican or Democrat: Whose Marketing Wins? http://www.wordswell.com/portfolio/republican-or-democrat-whos-marketing-wins/ Message Creation When Ideas Matter Fri, 02 Jul 2010 01:45:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ed Podowski http://www.wordswell.com/portfolio/republican-or-democrat-whos-marketing-wins/comment-page-1/#comment-5474 Ed Podowski Fri, 29 Jan 2010 17:49:46 +0000 http://www.wordswell.com/?p=1720#comment-5474 You Wrote: "...The voters that decide elections are not the hyper-informed or party loyalists." Just by listening to rhetoric each person speaks, one immediately knows which party they belong. Your statement could not be further from the truth. I would think your statement "The other is clearly selling to its base. The answer is that the GOP’s is more effective" makes you a Republican. Am I right? You Wrote: “…The voters that decide elections are not the hyper-informed or party loyalists.” Just by listening to rhetoric each person speaks, one immediately knows which party they belong.

Your statement could not be further from the truth. I would think your statement “The other is clearly selling to its base. The answer is that the GOP’s is more effective” makes you a Republican. Am I right?

]]> By: Terry Mahoney http://www.wordswell.com/portfolio/republican-or-democrat-whos-marketing-wins/comment-page-1/#comment-5459 Terry Mahoney Thu, 28 Jan 2010 13:56:04 +0000 http://www.wordswell.com/?p=1720#comment-5459 One seems to be selling to the middle ground with a bullet-pointed list of undefined plans. The other is clearly selling to its base. The answer is that the GOP's is more effective. The voters that decide elections are not the hyper-informed or party loyalists. They are the un- or semi-informed voters who are apathetic in good times and vengeful in rough times. Solidify your base is important, particularly when unemployment is low, but when 1 in 10 of those seeking work is out of work, you throw them a political lifesaver. One seems to be selling to the middle ground with a bullet-pointed list of undefined plans. The other is clearly selling to its base.

The answer is that the GOP’s is more effective. The voters that decide elections are not the hyper-informed or party loyalists. They are the un- or semi-informed voters who are apathetic in good times and vengeful in rough times.

Solidify your base is important, particularly when unemployment is low, but when 1 in 10 of those seeking work is out of work, you throw them a political lifesaver.

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