WORDSWELL SOCIAL MEDIA AND ONLINE REPUTATION SERVICES

Click here to download the Wordswell Social Media and Online Reputation Services Sales Sheet (.pdf).

Key Benefits:

Understand what’s changing culturally and in how people communicate
Grasp how social media works and the value it brings (often using free tools)
Find and engage an audience that cares about what you do, and have them vouch for you
Deepen relationships with customers; enhance customer service; find new sales leads
Create goals and objectives for your social media strategy, including evaluation and innovation
Save money on staffing; you won’t need to hire or train experts in full-time positions
Obtain specific expertise in the strategies, tools, and methodologies of social media engagement
Have access to additional creative services resources within the Wordswell agency, and our ever-evolving expertise.
Retain an advocate that is all about protecting your interests and looking for opportunities for you

Online Reputation Strategy & Management

Be eyes and ears for your brand in all online venues (social platforms and otherwise)
Establish your voice online as relevant and accessible
Carefully look for positive and negative comments about your brand; respond accordingly
Find opportunities (sales, service, wow-factors) for your brand
Identify threats to your brand
Search engine optimization

Social Media Strategy & Management

Research the right platforms for the engagement of your brand
Setup and optimize your brand’s accounts and profiles
Distribute content
Participate, engage, and have conversation with the community
Perform appropriate duties of customer service and P.R.
Give your brand a personality and voice

Content Development

Work with your team to establish the proper ways to add value as part of the social media strategy
Create content – copy writing, blogging, updates, videos, photos, etc.

Administrative Tasks

Title and tag content
Establish and optimize keywords
Create RSS feeds and email subscriptions as necessary

Reporting and Analysis

Track everything
Report everything and all activity (that you want), including opportunities
Analyze data

Campaign Design and Leadership

Design specific campaign ideas and initiatives
Implement the campaign and track performance; innovate as needed

Other Services

All of the above services can act either as individual or turn-key outsourcing services.
Wordswell also offers other training and consulting services:

Training seminars (classroom or keyboard-level) on all social media topics, including platforms, software, mobile device use, norms and mores, tips and tricks, etc.
One-on-one training
Strategic planning
Social media policy and guidelines writing
Social media strategy development and oversight
Staff oversight and accountability
Individual campaign management
Online brand assessment

PACKAGES AND PRICING

All Wordswell services are always customizable to the needs of our clients. For online reputation management and social media services, we offer three basic packages that you can choose from, or will serve as a guide when discussing your unique needs.

Option 1: Out of the Gate Package ($750/month) – The “Why Do Tweets Matter To Me” Package

Wordswell will:

Get you up and running on two social media platforms (usually Twitter and Facebook)
Optimize and perpetually update these accounts
Act as your voice in these venues – adding content, engaging your audience, looking for relationships and fans, and mainting conversation
Monitor these platforms for mentions of your organization or your type of product or service; respond appropriately
Report monthly to you to discuss our activity and opportunities for. Of course, as we need to gain expertise into your organization to answer questions and create compelling ideas, we’ll be touching base as often as necessary.

Option 2: Community Building Package ($1500/month) – The “I Get It, and I Need More Horsepower” Package

Wordswell will do all of the above, PLUS:

Represent your brand on up to two additional social media platforms
Assist in helping you create content, often by regular phone meeting with members of your staff to discuss communication goals and ideas
Write for you: blog posts, comments on other blogs, and email marketing messages
Create your stylish and trackable email marketing system
Monitor the entire web for mentions of your name, and respond accordingly to those threats or opportunities

Option 3: Turnkey Online Management Package ($2500/month) – The “Wow! My Potential Audience is Huge” Package

Wordswell will do all of the above, PLUS:

Provide talent at your events and other activities to capture “raw” photo and video content (i.e., this isn’t to do high end video production, but it is to create great content to use in social media settings)
Train key members of your staff to engage in social media and represent your brand with excellence
Monitor your staff’s activities to ensure excellence

blog & communiqué

the wordswell brand development blog

The History of the Internet

In case you missed it, this is a pretty clear telling of how the Internet as we know it came about.

It’s interesting to think of the ramifications of the work we do. None of the people that worked on the beginning pieces had any idea what their work would become.

That should inspire all of us to work with:

humility to know when we are wrong, hear the critique, and make change
imagination so we can even begin to conceive of vision and unintended (or intended) consequences
love so that we can seek the betterment of society through what we do

Social Media + Fans = Results

Still think you don’t need to be using social media? There’s a new research study from Chadwick Martin Bailey that could change your mind.

“In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.”

Possibly the most interesting part of the study was that it found a growing perception of brand being considered “out of touch” if they were not on social media platforms.

At the very least, your brand needs to have an engaging presence on different social media platforms. Even if you aren’t using it strategically, the fact that someone can identify themselves as a fan of yours helps them tell the world who they are. Reap the benefit of that.

Read the entire article here.

For even more analysis, click here.

Wimps

I recently read this little story in the Monday Morning Memo (a weekly column you NEED to be reading). The lesson will be obvious. If you need help learning to not be a wimp in your messge and advertising, call us at Wordswell.

My partner Peter Nevland recently bumped into the owner of a bottled water service who asked him for some free advice. Peter asked, “Why should the customer of another water service switch to yours?”

“We’re locally owned.” “Ten percent of our profits go to charity,” blah, blah, blah.

Peter was unimpressed.

Exasperated and grasping at straws, the man mentioned his water had recently been voted “Best Tasting” by the readers of an obscure, local business journal.

“Why do you think you won?”

The man hung his head, “We cheat.”

“How?”

“Our water is saturated with dissolved oxygen, twice the amount found in regular water.”

“What does that do?”

“Dissolved oxygen is what makes water taste good. It’s why cold water tastes better than warm water. Cold water contains more dissolved oxygen.”

“You’re saying your room temperature water tastes like cold water?”

The man nodded his head.

“Do you always saturate your water with dissolved oxygen?”

“Yes, why do you ask?”

SAD ENDING: Peter was unable to convince the man to promote his better tasting water with dissolved oxygen. I swear I’m not making this up. The man remained convinced his ads needed to say, “We’re locally owned and give ten percent of our profits to charity.”

Social Media ROI

Wordswell is helping a Real Estate Agent in Jacksonville Beach get leads

Eric Miller, a real estate agent in Jacksonville Beach, Florida has hired Wordswell to help him get more leads from home buyers and seller.

We have created a website that will specifically focus on Jacksonville Beach real estate. The site will have house search functionality, tools to help buyers and sellers, and information about the following communities:

Neptune Beach
Jacksonville Beach
Atlantic Beach
Ponte Verde Beach
Intracoastal West

We think the design is really cool. Eric looks engaging, and there is clear communication of how to get in touch with Eric. We will be adding contact forms and other sources of lead generation shortly, and of course, we’ll help Eric navigate the social media world to contribute to his success.

The Wordswell blog is the place for information on communication and brand development.

topics

No categories

WORDSWELL SOCIAL MEDIA AND ONLINE REPUTATION SERVICES

Key Benefits:

Understand what’s changing culturally and in how people communicate

Grasp how social media works and the value it brings (often using free tools)

Find and engage an audience that cares about what you do, and have them vouch for you

Deepen relationships with customers; enhance customer service; find new sales leads

Create goals and objectives for your social media strategy, including evaluation and innovation

Save money on staffing; you won’t need to hire or train experts in full-time positions

Obtain specific expertise in the strategies, tools, and methodologies of social media engagement

Have access to additional creative services resources within the Wordswell agency, and our ever-evolving expertise.

Retain an advocate that is all about protecting your interests and looking for opportunities for you