ANALYSYS, a full-service IT company in Baltimore and Washington D.C., commissioned Wordswell to create a film to achieve several goals.
The film was going to be presented to business owners attending a virtual trade show sponsored by SmartCEO Magazine. Those owners needed to know what ANALYSYS did, as it related to the purposes of the industry event. So, the film lauds the benefit of IT outsourcing.
But ANALYSYS knew that IT outsourcing can be seen as a bit of a commodity. To differentiate themselves, they hired Wordswell to use this film as an opportunity to tell a story bigger than just IT. In reality, ANALYSYS helps their clients achieve their mission. The case study in this film demonstrates it well. Because ANALYSYS handles the IT for the non-profit organization So Others Might Eat (SOME), SOME is able to complete their mission better.
Connecting IT outsourcing to feeding the less-fortunate was a challenge. But, by telling the story well and connecting the dots, Wordswell was able to position ANALYSYS as the brand they want to be.
Message Creation isn’t just about getting you a website, logo, or brochure.
With Message Creation you bring into focus the value you offer your audience, establish your voice in a crowded world, earn the right to have influence, and deliver on the promise that is your brand.
Wordswell helps our clients do this. And we offer production leadership and creative consulting when it comes time to create your identity, website, email campaign, film, etc.
This Communiqué is written by Steve Smallman, Creative Director at 15four Integrated Media. 15four creates amazing films of all varieties. You can see their film portfolio here. 15four is a partner with Wordswell in creating great messages and distribution channels for our clients.
Our New Office Space
It’s funny that for weeks after we moved into our new office space, the sign of the previous tenant was still on the front of the building. It wasn’t really helping the cause, you might say.
We called a sign company to install our new 15four Integrated Media sign – and it looks great! The colorful character that installed our sign was also the owner of the sign company. I just had to talk to him.
“How’s your business holding up?” I asked.
“I hate to admit it ’cause I don’t wish bad times on anybody else, but we’re booming right now,” he replied. I was surprised. He continued, “We make signs. When businesses struggle, they need a bigger sign. So we’ve been building a lot of signs.”
Using Film as a Sign
A sign is anything that points to something else. The goal is to create ideas or images that point people to you.
Integrating short films on your website is a way of building a bigger sign. Companies are quickly realizing that their static web content must get a voice and a personality. Your message must be dynamic and engaging to be the biggest and best sign that it can be. This happens through film; film can be a sign that moves people to action. It’s available 24/7, on demand, and has world-wide distribution.
Convert your messages to short films. It’s cheaper than scattered marketing approaches. Integrated film content on your website gets you a bigger sign. We help you build it and hoist it up where everyone can see it.
