I love light. I love light being used well. Light used well is fundamental to any good visual art. Check out this ad from overseas:

I found this on the blog for the Dirt Conference. I don’t know much about what they’re doing at the conference except brainstorming on how to do more with what you already have. Seems healthy.

You can view their original post (Inspiration – #001) here.

The Nature of Light
Imagine two adjacent rooms sealed off from each other except for a perfectly tight door. One of those rooms is completely dark. The other room is completely light and bright, and it has no shadows.

You’re in the dark room. The door opens. What happens?

Immediately, light invades the darkness. Now, you can see! All that’s in the dark room is revealed. The darkness, completely unable to encroach on the light, is powerless.

Furthermore, the amount of light in the bright room has not been compromised. That room is still just as bright as before, yet it lends its brightness to the other room. What happened was not like pouring water from one glass to another; it was like sticking your glass under a fountain – of light.

Message Creation
At Wordswell, we’re always trying to find metaphors to explain things. It’s sursprisingly hard work, but it leads our clients and us to beautiful clarity.

In our new comments section of the Wordswell Blog, let us know what you think about this metaphor for what Wordswell does:

Message Creation is standing in one of two adjacent dark rooms, figuring out how to turn on the lights, and then kicking open the door to share your light with the world.

What’s it like where you’re standing?
Brody