Restaurants, here’s a free tip for how to improve your brand. It’s an idea that would offer your customers a memorable talking point with their friends, be subject to many photos, tweets (and re-tweets), text-messages, and, most importantly, conversations.

It’s an idea that would help people remember you, and it’s an idea that would encourage me to eat at your place more often. Read for it? Here it is:

Below the sign that says “All employees must wash their hands before returning to work” you should install another sign. This sign would say “… Not that we would hire anyone who needs to be reminded of this.”

Everytime I see a “wash your hands sign” I’m not thinking, “Sweet! The people here are clean!” I’m thinking “Crap! The people here are idiots.” Yes, I know the sign is required by law, but still… it’s gives me the creeps.

Your BRAND

only matters if it has

INFLUENCE

only matters if it has a

VOICE

only matters if it adds

VALUE

only matters if it offers good

CONTENT

only matters if people can

FIND IT.

Message Creation isn’t just about getting you a website, logo, or brochure.

With Message Creation you bring into focus the value you offer your audience, establish your voice in a crowded world, earn the right to have influence, and deliver on the promise that is your brand.

Wordswell helps our clients do this. And we offer production leadership and creative consulting when it comes time to create your identity, website, email campaign, film, etc.

Need help?
brody

#1
I found an unexpected metaphor recently.

After lunging out of my still-moving car, sprinting to my apartment, fumbling to find the right key, throwing open the door, and shuffling across the floor, I made it to the place of release – the restroom.

I had too many refills at the restaurant. It was an increasingly painful drive home. You’ve been there, right?

Whenever something is built up in us, it becomes a burden – not a pleasure – to hold on to it.

The Pain of Accumulation
The pain of accumulation plagues our minds and emotions, also. Do you have something building inside of you? An idea, a story, some knowledge, some love, a business, a project, a dream, something that can help those around you? Are you holding it in as the pressure rises?

Release it already! What are you waiting for? The pressure is going to kill you. And if you’ve been sitting on it this long, it’s gotta be good.

We know what to do when our bladder is too full; it’s instinctual. But often, after cultivating our ideas for so long, it’s hard to figure out what to do when our brains are too full and there’s an impending explosion in our heads.

Wordswell does message creation, creative consulting, and brand development. But, really, we just try to help you not explode.

Release,
Brody

The Nature of Light
Imagine two adjacent rooms sealed off from each other except for a perfectly tight door. One of those rooms is completely dark. The other room is completely light and bright, and it has no shadows.

You’re in the dark room. The door opens. What happens?

Immediately, light invades the darkness. Now, you can see! All that’s in the dark room is revealed. The darkness, completely unable to encroach on the light, is powerless.

Furthermore, the amount of light in the bright room has not been compromised. That room is still just as bright as before, yet it lends its brightness to the other room. What happened was not like pouring water from one glass to another; it was like sticking your glass under a fountain – of light.

Message Creation
At Wordswell, we’re always trying to find metaphors to explain things. It’s sursprisingly hard work, but it leads our clients and us to beautiful clarity.

In our new comments section of the Wordswell Blog, let us know what you think about this metaphor for what Wordswell does:

Message Creation is standing in one of two adjacent dark rooms, figuring out how to turn on the lights, and then kicking open the door to share your light with the world.

What’s it like where you’re standing?
Brody

Wordswell is here to help you kick doors open.

Chances are you have some idea, message, business, or vision that needs to be heard.

But, chances are it’s not moving people. Sometimes it’s trapped because:

• people haven’t heard you
• they may have heard you, but your idea doesn’t mean anything to them
• you know there’s technology out there, but you can’t get it to effectively tell your story
• you don’t have the time, energy, or resources to get your message out there

Each of those is a closed door. Wordswell is here to help you kick them open.

The marriage of innovative strategy, clear writing, and potent ideas with polished design, sweet websites, and alluring media and technology (e.g. film, email newsletters, and social media) is how Wordswell makes your message grow legs and get running.

Top-to-bottom consistency makes Wordswell’s approach more effective than a “field of silos” marketing effort. A Wordswell project is infused with strategic, results-based, compelling, and practical solutions. We call it message creation.

Message creation when ideas matter. Here’s the fun part: it’s your ideas that matter. We’re here for you.

Let’s kick open a door,
Brody